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Don’t Just Outsource Strategy—
Work with Someone Who’s Built It.

We help health tech leaders and teams to move faster, think smarter, and build with intention. Whether you’re launching or scaling, we help you stay grounded in strategy, so you can drive your vision to new heights.

About  Soar

Led by health tech executive and founder Stacie Ruth, Soar is a strategic advisory partner for companies navigating growth, scale, and change. From billion-dollar ecosystems to early-stage launches, we help health tech teams cut through the noise and make smart, decisive moves.
 

With 20+ years in the space, I’ve built, scaled, and sold health tech platforms, and helped others do the same. My work spans GTM strategy, operational scale, product-market alignment, and M&A strategy.

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Get Primed:
Fix Your Health Tech
GTM In 6 Weeks

The 6-week GTM fix is a game-changing workshop designed to fix your biggest growth bottleneck—fast. You’ll walk away with a tactical GTM plan, a custom-built asset, and renewed momentum.
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Our Services

SOAR4
Bespoke Retainer-
Based Engagements 

Result‑driven engagement perfect for growth strategy, operational scaling, and market entry—backed by executive oversight.

SOAR+
Collaborative Engagements

We take SOAR4 to the next level, drawing on talent from our partner ProNexus Advisory, or the phenomenal product and clinical strategists from Decimal.Health, all powered by Ascend.AI’s advanced analytics platform.

GET PRIMED
Go-to-Market
Strategy

Six‑week GTM Accelerator delivers a field‑ready blueprint and custom asset—driven by veteran operator expertise.

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What Clients Say

“I had the pleasure of speaking with Stacie and in just 30 minutes she provided incredible value. Her deep expertise in digital health and keen understanding of current market trends helped us refine our go to market strategy and who we should target.”

Kelly 

February 2025

Albert, MN

“It was a pleasure meeting with Stacie Ruth. She was thoughtful, supportive, and brought great energy to the conversation. I appreciate her insights and openness, and I’m excited to stay connected moving forward"

Austin, TN

"Stacie is an outstanding professional! Navigating health tech growth takes a tribe of professional advisors and I am grateful for her advice."

Munhee, WA

“Stacie has a wealth of Health Tech knowledge and experience and a great communicator who was very encouraging!”
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